Content Specialist | Creative Director | Visual Artist
I'm a bilingual (English - Spanish) Content Specialist and Creative Director; I majored in Advertising and am a Creative Writer by profession, a researcher by nature, and a communicator by impulse.
I've worked as a Copywriter, Content Director, and Creative Director at several advertising agencies and companies between Lima, New York, Cracow, and Rzeszów. I currently work remotely between Poland and Austria. I also studied Visual Arts in Peru and Photography in New York, so I inevitably infuse all my creative work with inspiration from different sources.
A brief intro
In 2021, I partnered with an Art Director and long-time friend to offer branding solutions, including everything from market research and analysis to brand strategy, naming, and visual identity.
On a more personal level, I'm an avid reader, and I will happily spend hours in Lightroom editing photos; I've published three poetry books, I paint with a somewhat eccentric color palette, and consume art in all its forms. I speak Italian at a B2 level, collect fridge magnets, and am a dog worshipper who will pet any floof that crosses my path (if their human allows it, obviously).
My thoughts on AI
With AI-produced material growing by the minute, creating content with a human perspective has never been more relevant. The capacity to re-structure, edit, fact-check, and discern will be crucial, and
the experiential component will make all the difference in terms of engagement.
Today's available AI writing tools can create informative text faster and cheaper than any content writer, and soon the internet will be plagued with it. But is that text reliable, and is it enough to engage an audience? Not really. We could take AI-generated content as a draft that still needs much polishing to become a peak-performing piece. If we leave it as is, we risk boring readers with redundancy, publishing fake facts, and probably repeating what some other platform has already published—the perfect recipe for ranking low on search engines.
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In my opinion, the massification of AI will distance content writing from a craft and move it closer to an art where insights, good judgment, the capacity to structure coherently, the ability to entertain, and a personal style will be more highly valued. And the same will be true for all other creative practices.
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In a way, the AI revolution reminds me of industrialization. When mass-manufactured goods first appeared, everyone wanted to get their hands on them, which naturally led to everyone having more or less the same stuff. Nowadays, even though "mass-produced" still dominates the market, we’ve returned to appreciate the uniqueness of a handmade piece. Not only is it highly sought after, but also more expensive.
As writers (and as creatives in general, for that matter), we should aim for our work to be the equivalent of a unique, handcrafted piece that exudes a personal style and captures the audience through insights and opinions.
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AI is a revolutionary tool, and as history has proven, "revolutionary" is not always well received because it shakes the ground we've been comfortably standing on for so long. That being said, most, if not all, evolutionary leaps in human history have stemmed precisely from us being shoved out of that zone.
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I'm not discussing the dangers AI can pose in other fields if misused because that's a longer and much more complex topic. In the creative arena, however, AI is not only here to stay but will continue developing. So, instead of worrying about robots replacing us, we should use their skills to facilitate our research, harvest new ideas, shorten processes, and speed up our workflow. It's an efficient instrument and a great starting point that can save us time and money, but it will never be as compelling as what we can make of it.
My skills
Content Creation Creative Writing
Copy for Advertising SEO Oriented Writing
Digital Strategy Copy for Social Media
Scriptwriting Editing Translating
Creative Leadership Branding Strategy
Research Photography
Painting Proofreading Poetry
Check out
my full CV here
What I love about my job
What fascinates me about content creation is the possibility of learning about so many different topics. I've become an expert in fields as diverse as fiber laser cutting, pediatric dermatology, and golfing to produce coherent enticing, and well-structured text. When writing a piece, I first consume all available information on the matter to a point where I can truly understand it. It's the only way to achieve a confident voice and explain things from a place of genuine knowledge.
Regarding copywriting for advertising, I tend to look for opportunities to encourage societal change in one way or another and approach the audience more empathetically. I believe today, more than ever, that due to its scope, the advertising industry has a duty to help build a better world. There's a huge creative challenge in moving the hearts of the masses to a point where they would re-evaluate deep-rooted behaviors.
