CV
THE BIG PICTURE
Professional in Advertising and Communications, specializing in Content Writing and Creative Copywriting for all platforms, digital and print media. Driven, organized, and with a high sense of responsibility, I'm Certified Bilingual (English - Spanish); I also speak Italian at a B2 level and basic French and Polish. It's worth mentioning that I went to a British school but have lived in the US, so I can write in both British and American English (specialised vs. specialized, colour vs. color, favourite vs. favorite, and so on!)
Aside from Advertising, I studied Visual Arts in Lima and Photography in New York. I'm passionate about reading, researching, critical thinking, picture taking, painting, traveling, and dogs. I've lived in Lima, Cusco, New York, Cracow, and Rzeszów and am always looking to expand my horizons culturally and intellectually.
November 2021 - Today
Creative Manager
Eagle Lasers
I'm responsible for the consistency of all creative material in the Marketing Department. I work with Art Directors, PR specialists, Content Writers, Graphic Designers, Web Developers, and Event Planners to ensure all our creative material keeps the same voice. I pitch new, disruptive ideas for campaigns so our communication stands out even in a niche B2B high-tech field. Among some of my tasks are: creating campaign concepts, supervising and editing social media copy and content grids, designing and structuring landing pages, website and app wireframes, writing, editing, and proofreading articles, press releases, emailing campaigns, newsletters, magazines, and others.
February - August 2021
Creative Director
Houdini Lima
I was first contacted by Houdini to lead a pitch for Interbank, one of Peru's largest banks. We won the pitch, so I was asked to lead the creative team remotely for a 6-month period before moving to Europe indefinitely.
2018-2020
Creative Director / Head of Content
McCann Worldgroup Lima
Responsibilities included: supervising the creative team, developing concepts for digital and traditional media campaigns, scriptwriting, digital campaign strategies, pitching innovative ideas on a monthly basis, and attending photo and video shoots, among others.
I also participated in pitches and projects for different McCann Lima clients, such as Jockey Plaza, Aequales, and Unilever.
Before being promoted to Creative Director for the whole team, I was Head of Content, in charge of articles, DYI tutorials, social aid initiatives, eco and pet-friendly content, basically anything and everything not directly related to sales but to increase brand value.
2016-2018
Creative Director
TBWA
In charge of the digital creative team for BCP bank, responsibilities included: mapping and developing the monthly content grid, script writing for digital videos and supervising photo/video production, developing and supervising content for social media platforms, and designing the structure and content for the new BCP Financial Education site.
2016
Content Director
CounterEv - New York
Responsible for developing the brand's weekly content on all social media profiles and informing customers at the showroom. The position required deep research on reclaimed and recycled materials used for high-end furniture design.
2015
Content Writer
Van der Plas Art Gallery - New York
I worked with other writers and coordinators to create content for the gallery website, press releases, and open calls. We answered directly to the gallery owner and dealt with several artists the gallery represented.
2011 - 2013
Head of Copy
Yanbal International - Lima Headquarters
I started as Senior Copywriter and was promoted to Head of Copy for all of the company's product categories: make-up, fragrances, skincare, and jewelry. Responsibilities included supervising the copywriting team, scriptwriting for digital content and salesforce-oriented tutorials, concept development for new products, and weekly reports to the marketing department.
2009 - 2011
Junior to Senior Creative Copywriter
Tribal 121 - Lima
Copywriter for traditional, digital and direct marketing material for a diverse range of clients, including Wong Supermarkets, PromPerú, Teatro Británico, Movistar, Fundación Telefónica, BCP Bank, and Universidad de Lima.
Where I've worked
Where I've studied
2015
New York Film Academy
School of Photography - One Year Conservatory
2005 - 2009
IPP - Instituto Peruano de Publicidad
Associates Degree in Advertising and Communications · (2005 - 2009)
Awarded the medal for Excellence in Advertising Sciences.
2002 - 2004
Corriente Alterna - Escuela de Artes Visuales
Completed 5/10 semesters in the Visual Arts Career, specialized on painting.
1998 - 2001
Newton College - High School
I completed the IB (International Baccalaureate) Program. This included English A1 for native speakers, in which I obtained a perfect score and a Bilingual Certification from Cambridge University.
Other courses
2022
Digital Marketing Certification on Competitive Analysis and Keyword Reseach
SEMrush (online)
2022
Content Marketing Certification
Hubspot (online)
2018
Oratory and Public Speaking
Centro Cultural Pontificia Universidad Católica
2017
SEO Content Writing
MOTT - Centro de Especialización Digital
2010
Theatre Workshop for Adults
Centro Cultural Pontificia Universidad Católica
2008
History and Appreciation of Cinema
Centro Cultural Pontificia Universidad Católica
2006
Sculpture in Clay
Lorenzo de Medici School of Arts (Florence, Italy)
2005 - 2006
Italian Language Course
Academia de Italiano Antonio Raimondi